Most of us spend at least part of our working lives writing. Whether you are an accountant or a zoologist, chances are you use the written word everyday to inform, to document, to promote and to persuade. Using language effectively is an essential skill at work. Learning to go a step further and use it creatively can bring huge benefits for both you and your business. Inside every mediocre writer at work, there is a better one wanting to come out. All that we need to release us from our verbal shackles is encouragement, a bit of direction and a positive working environment. This book sets us on the right track. It encourages us to be dark angels: to rebel against busines jargon and corporate speak, engage our emotions as well as our intellect and put our personality into words.
