Richard Poulin

The Language of Graphic Design Revised and Updated

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The Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively.
To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. This book provides provides just these fundamentals for the language of  graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography.
Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work.
By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.
This book is currently unavailable
765 printed pages
Original publication
2018
Publication year
2018
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Impressions

  • Вадим Мазурshared an impression2 years ago
    💤Borrrriiinnng!

Quotes

  • Вадим Мазурhas quoted2 years ago
    “The challenge is for the graphic designer to turn data into information and information into messages of meaning.”
  • Вадим Мазурhas quoted2 years ago
    Words should never be taken for granted, therefore, I insist that my students always refer to a dictionary to remind themselves of the meaning of words (familiar or not). This conviction is further reinforced by beginning each chapter with the dictionary definition of that fundamental element or principle.
  • Вадим Мазурhas quoted2 years ago
    “The hardest thing to see is what is in front of your eyes.”

On the bookshelves

  • Stella Trifonova
    Design
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