Seth Godin

All Marketers are Liars (with a New Preface)

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168 printed pages
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Quotes

  • asusenaverierohas quoted6 years ago
    create demand. Instead of satisfying a need, you could actually create a want.
  • b0016002884has quoted7 years ago
    “What’s your story?”
    “Will the people who need to hear this story believe it?”
    “Is it true?”
  • Mirislam Nazarovhas quoted9 years ago
    Even extremely poor consumers in the developing world will prioritize their purchases to get what they want, often ignoring the opportunity to take what they need.

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