Social media platforms have become ubiquitous technology in our everyday lives. This book investigates their addictive lure and mental health consequences through phenomenons like fear of missing out, sense of self-worth and belonging, intimacy, instant gratification, anonimity, and more. It is written in academic style and heavily relies on quotes and extensive paraphrasing, with the central aim of providing reader with a comprehensive overview of both useful and dangerous effects of our convenient digital tools.