malls. Instead, I told them, enduring success in the new people-driven, place-based economy turned on doing the smaller things that made cities great places to live and work—things like making sure there were walkable, pedestrian-friendly streets, bike lanes, parks, exciting art and music scenes, and vibrant areas where people could gather in cafés and restaurants. Cities needed more than a competitive business climate; they also needed a great people climate that appealed to individuals and families of all types—single, married, with children or without, straight or gay.