Jonathan Kranz

Writing Copy For Dummies

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter
This book is currently unavailable
510 printed pages
Have you already read it? How did you like it?
👍👎

Quotes

  • Valeria Soriahas quoted7 years ago
    Break up long text
  • Valeria Soriahas quoted7 years ago
    If your company is positioned as the innovator, don’t shout that you’re an innovator. Instead, show the reader the innovations — perhaps a new steam valve or a faster way to get passengers on board their flights.
  • Valeria Soriahas quoted7 years ago
    the second most important rule is to build your case with evidence, specific factual material

On the bookshelves

fb2epub
Drag & drop your files (not more than 5 at once)