Growing Business Innovation

Management should be rewarded on the achievement of goals e.g. short term bonuses and/or long term share incentives, of which a summary should be noted in an Appendix. An unmotivated management team is unlikely to be successful – a fact which investors are acutely aware of.
4. SWOT
Having created a SWOT, management must decide and articulate whether the subsequently derived goals are realistic or not. Show that decisions are based on reality not wishful thinking; clearly documented risks; explain how the biggest opportunities can be achieved and the biggest weaknesses overcome.

3. Shareholder and Senior Management Goals
All companies have investors and it is important to understand both their motivations and those of the senior management team. Explain what key individuals hope to gain from the business (capital, income, a career, a challenge, peer recognition?) and whether you think the plan provides them with the strategies to achieve these goals.
It is important to ensure that all these interests are aligned when considering dividends, capital growth and remuneration scenarios.

Having created a SWOT, management must decide and articulate whether the subsequently derived goals are realistic or not. Show that decisions are based on reality not wishful thinking; clearly documented risks; explain how the biggest opportunities can be achieved and the biggest weaknesses overcome

Strategic Goals
Show how you have turned your BHAG into clear, unambiguous statements including a Vision supported by Values, a Mission and strategic and financial goals. Whilst these must be stretching they must also be realistic; having a BHAG gives the business a sense of purpose, something to challenge them and to work towards