Designing for Behavior Change

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A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more, taking control of their finances, or organizing their email. This practical guide shows you how to design these types of products by taking you through the process of applying behavioral economics and psychology to the practical problems of product design and development.

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514 printed pages

Quotes

Fahmi Prasetyohas quoted4 years ago
rom identifying user needs and frustrations to designing an intuitive, beautiful user interface
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María Jimena Sánchezhas quoted7 years ago
A few years later Mike drew from a class project called “Send the Sunshine” to create a global phenomenon called Instagram.
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On the bookshelves

Sandra Salinas
Behave
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