Sean William Brown

Dear Customer: Inside the World of Baristas, Upselling, and the Rules of Serving a Special Cup of Coffee

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Dear customer who is reading this book blurb:
Have you ever thought how relaxing it would be to work in a coffee shop? You might have thought, “Yeah, I'd like to become a barista, I wonder how hard it is?” You may have thought how nice it would be to have regular customers, chit-chatting about their day. It would be like a fun sitcom! Have you wondered how great it must be to talk coffee — the taste, smell, and nuances — with people who are passionate about coffee? You may have wondered if the decaf coffee is any different than regular coffee. Have you ever thought about buying a coffee shop?

Or, have you ever wondered why your local coffee shop sucks, that the employees are so slow and so dumb, and they can never get your order right?
This book is a stunning, no-holds-barred, vicious, yet poignant look at a coffee shop near you.
This book is currently unavailable
345 printed pages
Original publication
2014
Publication year
2014
Have you already read it? How did you like it?
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Impressions

  • Дарья Патрушеваshared an impression4 years ago
    👍Worth reading
    🌴Beach Bag Book
    🚀Unputdownable
    😄LOLZ

Quotes

  • Hasyemi Rafsanjani Asyarihas quoted4 years ago
    You cannot make everyone happy, and we all know that pissed-off people are more likely to say something. An upset person will tell 10 people, but a happy person will not tell anyone.
  • Hasyemi Rafsanjani Asyarihas quoted4 years ago
    But the greeter is the most important spot not only because of the interaction before and after the sale, like upselling and bakery add-on, but also because the greeter also handles 99% of the coffee questions like the difference between light and dark and where coffees come from
  • Hasyemi Rafsanjani Asyarihas quoted4 years ago
    There are romance novels about baristas, not the greeter

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