Want the world to know who you are, what your company offers or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary person to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 STEPS TO FREE PUBLICITY includes detailed tips and techniques for utilising 21st century grassroots publicity techniques – from blogs and social media to viral videos and podcasting – along with the basics of earning reviews in print or on air. It also covers: Getting started – how to overcome fears, feel comfortable with fame and think up newsworthy publicity angles. How to write tip sheets, pitch letters, articles and news releases. How to perform on radio, TV or the Web like a pro. Publicity writing tips that ensure you'll be easily found online through search engines. Strategies for building an audience of fervent fans online or within a geographical or special-interest community. A full range of attention-getting techniques, from wacky to highly respectable. Read this book with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns…that cost next to nothing!
