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Steve Blank

The Startup Owner's Manual

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Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you

* How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses

* How to find Product-Market fit

* How to Get, Keep and Grow customers

* How to fuel growth with metrics that matter

The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company.

This book:

* Guides startups of all types in their search for a scalable, profitable business model

* Explains the 9 deadly sins startups commit most often – and helps you avoid them

* Provides separate paths and advice for physical versus web/mobile products

* Explains how to test and iterate your company's road to product/market fit

* Details strategies and tactics for how to get, keep and grow customers

* Teaches a new math for startups — metrics that matter

* Includes detailed checklists at every step of the process

…and provides hundreds of ideas, watch-outs and “how tos” for founders!

The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.
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Quotes

  • Ilya Novikovhas quoted8 years ago
    Customer Development is damn hard work. You can’t fake it. You can’t just do the slides or “do” the process in a weekend. It’s a full-time, full-body-contact sport. It’s a long-term commitment to changing the way a startup is built. But it’s also proven to increase the chances of startup success.
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  • erinaekaterinahas quoted4 years ago
    It offered a reexamination of the existing product-introduction process and delineated a radically different method that brings customers and their needs headfirst into the process long before the launch.
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    • Eugenia Tarakanovahas quoted6 years ago
      Business Plan is a document written by existing companies to describe and launch follow-on or adjacent market products. It was mistakenly used for startups for decades until it was realized that no business plan survives first contact with customers.
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