Design as Art

There is no such thing as a personal style in a designer’s work.

As soon as one thing is sold they must invent another to supersede it.

What does fashion actually do? It sells you a suit made of a material that could last five years, and as soon as you have bought it tells you that you can’t wear it any longer because a newer one has already been created.

A thing is not beautiful because it is beautiful, as the he-frog said to the she-frog, it is beautiful because one likes it.

It is planning done without preconceived notions of style, attempting only to give each thing its logical structure and proper material, and in consequence its logical form.

Visual design is concerned with images whose function is to communicate and inform visually

with every innovation the problem arises again

a form as appropriate as possible to its function

the better designed it is, the more it will sell.

He is a planner with an aesthetic sense.