Hypnotic Writing

Then, I would read sales letters by Robert Collier, or Bruce Barton, or John Caples and wonder how they used the same language but caused people to shell out their hard-earned money—often during tough economic times.

The play then moves into a dialogue where the audience is told to sit still and listen. That’s a hypnotic command

The play begins with a shipwreck, causing people to sit up and take notice. That’s a key element in hypnosis: Get attention