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Josh Kaufman

The Personal MBA

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Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences…
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571 printed pages
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Quotes

  • Oxana Bredikhinahas quoted8 years ago
    The routine is funny because it’s so familiar. All of us have had the experience of knowing or feeling that we should do something or that an action would be in our best interest…but we don’t do it. The term for that experience is Akrasia (pronounced “ah-KRAH-see-ah”).
    Akrasia and procrastination are related, but they’re not the same thing. Procrastination occurs when you’ve decided to complete a task, but you keep putting it off until later without consciously deciding to do it later. If you have “answer e-mail” on your to-do list, but you browse the Internet for hours without answering any e-mail, that’s procrastination.
    Akrasia is a deeper issue: it’s a general feeling that you “should” do something, without necessarily deciding to do it. The “should” feeling doesn’t lead to decision or action, even if the action seems to be in your best interest. Most people experience Akrasia when considering changing Habits they no longer want (“I should quit smoking”), taking a new action (“I should donate to that nonprofit”), or contemplating an uncomfortable topic (“I should look into life insurance and talk to a lawyer to write a will”).
  • Oxana Bredikhinahas quoted8 years ago
    Framing is a way to control the perception of Contrast. For example, I often use the phrase “$149,000 less than a top-tier business program” when marketing my business courses. Compared with buying a book, my course looks expensive; compared with the cost of an MBA program, it’s a bargain.
  • Oxana Bredikhinahas quoted8 years ago
    Examples of Absence Blindness are everywhere. Here’s a common example: great management is boring—and often unrewarding. The hallmark of an effective manager is anticipating likely issues and resolving them in advance, before they become an issue. Some of the best managers in the world look like they’re not doing much, but everything gets done on time and under budget.

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