Robert Moss’s books on dreaming have sold more than 60,000 copies to date
Moss’s blog post on dreams as a kind of “parallel life” was shared 10,000 times within 24 hours
Moss’s focus on alternate realities taps into a favorite pop-cultural theme depicted in fictional works such as Lincoln in the Bardo (George Saunders), “Real Life” (Philip K. Dick), and Stephen King’s Dark Tower series