Marketing to Millennials

But the question of “how” is tricky. One merely needs to consider prevailing market research to know that, from core values to modes of expression, generations are fundamentally different and, correspondingly, their purchasing decisions are vastly different

Engage these early adopters of new technologies and emerging social tools.
• Build a listening and participation strategy that will help you connect with your brand advocates.
• Make them look good among their peers.
• Design a sense of adventure and fun into your brand experience.
• Keep their loyalty by giving them no reason to cheat on you