Sheri Jacobs

Membership Rules! The Art of Selling What Matters

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This short form original eBook is an extension of Sheri's speaking engagements.  It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014. This original, 10,000 word, short format piece focuses on the principle of Selling What Matters,
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45 printed pages
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Quotes

  • curiouserhas quoted9 years ago
    n your own words, how would you describe (association benefit)?
    How specifically did (association benefit) help you?
    What did you find remarkable about (association benefit
  • curiouserhas quoted9 years ago
    1. Identify unmet needs.
    2. Focus on organizational strengths.
    3. Monetize your offerings.
    4. Market one thing, not everything
  • curiouserhas quoted9 years ago
    The answer, according to most market research on this topic, is that there simply isn’t enough value for the price

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