We all know that kids shouldn’t take candy from strangers. In an elevator pitch, the investor is the kid. What you are asking is the candy, and you are the stranger. So, unless you make the candy supersweet, their gut reflex is to say no. So make sure you make your candy sweeter by sprinkling in their desires. And what are their desires?
Recognition
Rejuvenation
Relaxation
Relief
Religion
Remuneration
Results
Revenge