James Altucher

The Choose Yourself Guide To Wealth

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  • Kuat Abeshevhas quoted6 years ago
    We all know that kids shouldn’t take candy from strangers. In an elevator pitch, the investor is the kid. What you are asking is the candy, and you are the stranger. So, unless you make the candy supersweet, their gut reflex is to say no. So make sure you make your candy sweeter by sprinkling in their desires. And what are their desires?
    Recognition
    Rejuvenation
    Relaxation
    Relief
    Religion
    Remuneration
    Results
    Revenge
  • Kuat Abeshevhas quoted6 years ago
    I had a lot of practice. I probably approached over 3,000 people cold. In some cases people tried to kill me. In one case I was chased. In other cases people opened up their hearts, and I am infinitely grateful to them.
  • Kuat Abeshevhas quoted6 years ago
    The sun shines no matter what. It doesn’t care which flower blossoms. The sun is always there providing value every second of the day. Be the sun and you will create abundance.
  • Kuat Abeshevhas quoted6 years ago
    Be the sun and you will create abundance.
  • Kuat Abeshevhas quoted6 years ago
    If you need to make more money or build a new business, then go to your customers (who are now your friends) and tell them, “I need advice. What other service can I provide you or anyone you know?”
  • Kuat Abeshevhas quoted6 years ago
    Your best new customers are your old customers.
  • Kuat Abeshevhas quoted6 years ago
    When you get in the door, do not sell your product. People make a decision on your product in five seconds. Sell the dream. Build up images of the dream. Give a taste of what the dream is like. Let it linger. Let it weave itself. Let the imagination of the buyer take hold and run with it. The dream has up to infinity in value.
  • Kuat Abeshevhas quoted6 years ago
    Sell The Dream
  • Kuat Abeshevhas quoted6 years ago
    In the long run, nobody cares about your product. In the long run, it is the entire holistic view of your offering, your service, you, that you are selling
  • Kuat Abeshevhas quoted6 years ago
    What you offer is not just your product. Your offering is product, services, your employees, your experiences, your ideas, your other customers, and even (as mentioned above) your competitors. So sell them all. When you are good at what you do, the product or service you offer is just the way people build the first link to you. It’s the top of a huge pyramid.
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