Scott Galloway

The Four

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Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.

Just about everyone thinks they know how they got there.

Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they…
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351 printed pages
Original publication
2017
Publication year
2017
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Quotes

  • Frank Thomas Tillyahas quoted5 years ago
    The next retail age will be coined the “multichannel era”—a time when integration across web, social, and brick and mortar is crucial to success.
  • Frank Thomas Tillyahas quoted5 years ago
    The truth is that the death of physical stores has been vastly overstated. In fact, it’s not stores that are dying, but the middle class—and, in turn, the businesses that serve that once-great cohort and its neighborhoods.
  • Frank Thomas Tillyahas quoted5 years ago
    So, stores are here to stay—if we are careful what stores we’re talking about. But so is e-commerce. Ultimately, the real winners will be those retailers who understand how to integrate both. Amazon aims to be that company

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