SearchLibrary
More ▼
BookshelvesRedeem code
bookmate game
7 days for free
en
Read in our apps:
iOS
·
Android
Dan Kennedy

No B.S. Marketing to the Affluent

Notify me when the book’s added
Impression
Add to shelf
Already read
Report an error in the book
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
Search on Google
THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:

Use 10 surprising emotional buy triggers the affluent find irresistible
Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of “membership” to any business for the affluent… from pizza shops and medical practices to retail stores and pet hotels
DirectResearchSmall BusinessSales & SellingManagementEntrepreneurshipMarketingBusiness
This book is currently unavailable
375 printed pages
Original publication
2019
Publication year
2019
Have you already read it? How did you like it?
👍👎

Quotes

  • emeraldfleurhas quoted3 years ago
    The mass-affluent also have their own special E-Factors:

    • the aspirational acquisition

    • I own therefore I am

    • knowing the secret handshake and having those who know it know you know it
      • Like
      • Comment
      • Report this
    • emeraldfleurhas quoted3 years ago
      Recognition Does Matter

      Should you, for a moment, think the affluent are not motivated by this seeking of recognition, you should familiarize yourself with the fundraising modus operandi of the Republican and Democratic parties and candidates. Much of it revolves around motivating affluent individuals to be bundlers and bring together groups of maximum donors, thus raising $50,000.00 to $100,000.00, or more in clumps, for which the bundler is rewarded with invitations to special events like cocktail receptions at the Vice President’s home or dinners with a Congressman
        • Like
        • Comment
        • Report this
      • emeraldfleurhas quoted3 years ago
        Generic E-Factors that Apply to Everybody

        Fear

        Guilt

        Pride

        Greed

        Love

        In addition to the E-Factors affecting everybody, the affluent have a particular set of E-Factors to consider, some of which may surprise you:

        • insecurity

        • fear of being found fakers

        • desperate desire not to commit a faux pas

        • today, not passé

        • feeding emotional emptiness

        • giving selves gold stars

        • after all, what’s the point of being rich
          • Like
          • Comment
          • Report this
        Don’t give a book. Give a library.Give a Bookmate subscription →
        fb2epub
        Drag & drop your files (not more than 5 at once)