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David Meerman Scott

Real-Time Marketing and PR

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Reza Aprianohas quoted7 years ago
But it's not about the tools. It's about adapting your mind-set to the new environment these tools create.
Social media are tools. Real time is a mind-set.
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Reza Aprianohas quoted7 years ago
The Real-Time Mind-Set
The real-time mind-set recognizes the importance of speed. It is an attitude to business (and to life) that emphasizes moving quickly when the time is right
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Reza Aprianohas quoted7 years ago
The Real-Time Power Law
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Reza Aprianohas quoted8 years ago
what fascinates me is the way Taylor Guitars and Calton Cases were able to react in real time to seize the marketing opportunity that Dave's momentum created
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Reza Aprianohas quoted8 years ago
embedded the video
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Reza Aprianohas quoted8 years ago
Speed and agility win
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Reza Aprianohas quoted8 years ago
talking among themselves
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