This will be the first book on the market about applying the Paleo Diet to a fitness regimen“Paleo” is the hottest lifestyle of the year with books about the paleolithic diet and cooking selling tens of thousands of copies eachThis book combines the popular diet with muscle-building nutritional information and exercises focused on replicating the concepts of primal living in the gym and at homeAuthor is a prolific fitness writer with nine books on the market and thriving fitness businessAuthor's fitness website receives over 50,000 hits per month