Edward is a happy, young rabbit who lives in the jungle. He is forgetful which at times get him into trouble with his friends. He has many friends but there are four in particular that he has known all his life and usually one, if not all are involved with his daily adventures, whether its going to the opticians, going on holiday or even a day trip to London. Edward is loyal, kind hearted, excitable and can be clumsy but all his friends accept him for what he is.