Emanuele M. Barboni Dalla Costa

Editing for the Digital Age: Mastering the Art of Online Content

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“Editing for the Digital Age: Mastering the Art of Online Content” is a book that will teach you how to improve your online and social media presence through the creation of valuable content. In today’s digital world, it is increasingly important to know how to create content that can capture your audience’s attention and keep it.

The book is divided into chapters that will cover topics such as emotional audience engagement, the importance of algorithms and visibility, community management, and digital etiquette. You will also learn how to choose the right mode of communication and channel for your content, how to curate online communication and content, and how to tap into the right audience niche.

You will also learn how to create “hot” and “cold” content, how to increase the virality and sharing potential of your content, how to use negative emotions effectively, and how to create a recognizable editorial plan and format. You’ll also discover how to create evergreen content and how to deal with your audience’s unwillingness to change.

You will also learn how to create engaging and readable visual content, how to use storytelling and emotional writing techniques, how to create a successful video, and how to use questionnaires and questions to increase engagement. Finally, you will learn how to analyze your results and how to take action against disruptors.

“Editing for the Digital Age: Mastering the Art of Online Content” is a comprehensive book that will teach you everything you need to know to become an expert in creating successful online content.
This book is currently unavailable
63 printed pages
Original publication
2023
Publication year
2023
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