John Foster,Sean Adams,Peter Dawson,Tony Seddon

Graphic Design Rules

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  • цюпка Мар'янаhas quoted3 years ago
    Do use scripts for flamboyant headlines, highly characterful logos, or elegant branding, but not for the directions to the church, or your client may find that nobody turns up on the big day
  • цюпка Мар'янаhas quoted3 years ago
    Additionally, good logos are strong and confident.
  • цюпка Мар'янаhas quoted3 years ago
    DON’T mix serif fonts in a layout
  • цюпка Мар'янаhas quoted3 years ago
    when you’re very rich, everyone assumes you are corre
  • цюпка Мар'янаhas quoted3 years ago
    Choose one typeface for body copy
    Choose a size
    Choose a color
    Choose a weight
    Choose a case style
  • цюпка Мар'янаhas quoted3 years ago
    First, look for historical links between typefaces and try combinations in which the features of each font underpin its role in your layout. For example, an early grotesque slab for headlines with an elegant transitional serif for the text. Second, look at the proportions of different typefaces and select font combinations with harmonious links between, say, character heights and widths. Third, try to pick up on any qualities that different typefaces might share, such as elegant stems and bowls, consistent stroke thickness, and so on. The important thing is to identify exactly what role each font has to play in the layout and take care to stick to the plan. If you don’t, you’ll end up with typographic soup. TS
  • цюпка Мар'янаhas quoted3 years ago
    ecognizing a refined cut of Univers as opposed to system Verdana is what separates a good designer from those designing telephone directory
  • цюпка Мар'янаhas quoted3 years ago
    And anything that is everywhere can easily becomes background noise or wallpaper that we do not see.
  • цюпка Мар'янаhas quoted3 years ago
    System fonts are made for civilians.
  • цюпка Мар'янаhas quoted3 years ago
    Our purpose as designers is to communicate effectively,
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