How to be persistent, to keep going and to never giving up. This is one of 13 books based on Benjamin Franklin's 13-week self improvement program (Ben Franklin's 13 virtues) that will encourage you to keep going and never give up. After focusing on being persistent for one entire week your persistence will come from being committed to your goals and your willingness to keep going when everyone else would give up. You will learn how to face an impossible task and not let it stop you, but rather it will bring out the the best in you.