Music revenues are predicted to hit $131 billion by 2030 according to Goldman Sachs.
Soundstorm analyzes the business and culture of the modern music ecosystem as it straddles unprecedented growth and unforeseen challenges in the ever-evolving digital age. Through a collection of essays, 22-year-old Saransh Desai-Chowdhry narrates his experience as a multicultural product of modernity, exploring his individual relationship with music and the insights of artistic and commercial trailblazers, including…
Blu DeTiger, recording artist, bass virtuoso, and TikTok starAmanda Petrusich, Staff Writer at The New Yorker Nick DeMasi, Data Scientist at Spotify and Manager of Juletta and IshanJason Lipshutz, Senior Editor of Music at Billboard Magazine… and more!
Optimistic in the face of uncertainty, Desai-Chowdhry tells his coming of age story through the lens of music. Contextualizing the global music ecosystem's most pressing problems and possibilities, he imagines musical landscapes of the future. Inspired by essayists from Water & Music's Cherie Hu to The New Yorker's Jia Tolentino, he bridges the gap between art and commerce with nuance. By understanding the context that surrounds music, can we develop systems that better serve artists, listeners, and business leaders alike?