To create a powerful niche, there is only one thing that you need and that is lots and lots of traffic. Search engines help you a lot in bringing free traffic to your niche. You just have to implement good optimization strategies. Search engine optimization enables you to get a higher page rank when a user searches for particular keywords. Improve your content and refresh it frequently. Customers do not want to see the same content again and again. They wish to see something new every time they visit your niche. Try providing information about your niche on websites with high internet traffic. Sites such as social bookmarking sites which often flow with high traffic can improve your visibility and can redirect traffic to your niche. Make your niche popular on various social networking sites. Almost all social networking sites are overloaded with user traffic, so it is a good way to use these sites to your advantage. Free traffic can be attracted if you are visible on these websites.