Jacky Fitt

A professional copywriter and editor for over ten years Jacky has written for some of the biggest brands in the UK. Jacky co-founded the Big Ideas Collective in 2007, business development programme the Principles of Profit in 2013 and publishing imprint the Big Ideas Library in 2014.Originally a stage designer, Jacky has worked in theatre, TV and film production with Terence Davies, Paul Greengrass and David Puttnam, later becoming Head of Viewer Services (North) at ITV. Helping you communicate brands and business messages through high quality copy that creates desire and encourages action. Jacky's book 'How to Get Inside Someone's Mind and Stay There' won the 2015 Small Business Book Community Choice Award for marketing.