Simon Pont

Simon Pont

Simon Pont is a writer, commentator and brand-builder. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland.He is the author of 'The Better Mousetrap: Brand Invention in a Media Democracy', and 'Remember to Breathe' (a novel). Simon is currently at work on, 'Digital State: How the Internet is Changing Everything', scheduled for worldwide release June 2013, also through Kogan Page.
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