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Iwan Setiawan
Iwan Setiawan
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Philip Kotler
,
Hermawan Kartajaya
,
Iwan Setiawan
Marketing 4.0
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Philip Kotler
,
Hermawan Kartajaya
,
Iwan Setiawan
Marketing 5.0
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In Marketing 3.0, customers look for not only functional and emotional satisfaction but also spiritual fulfillment from the brands they choose.
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