Benjamin Yoskovitz

Backupify was good at focusing on a specific metric at a specific stage, in order to grow the company. “Initially, we focused on site visitors, because we just wanted to get people to our site,” said CEO and co-founder Robert May. “Then we focused on trials, because we needed people testing out our product.”
Once Backupify had people trialing the product in sufficient numbers, Robert focused on signups (conversions from free trial to paying customer). Now, the primary focus is monthly recurring revenue (MRR).

the percentage of users who are lurkers versus creators

tiers of engagement create a natural funnel, from the completely disengaged, fly-by visitors who come just once, to the hardcore. One of the core functions of the site is to acquire one-time visitors and turn them into users with accounts, and ultimately, into collaborators.

overcame the chicken-and-egg issue by having content in place at the start.