Frederich Nietzsche

The Origin of the Moral Emotions; its author, Dr Paul Rée

a sheer matter of habit, they were praised as good, came also to be felt as good

was out of this pathos of distance that they first arrogated the right to create values for their own profit, and to coin the names of such values

The masters’ right of giving names goes so far that it is permissible to look upon language itself as the expression of the power of the masters: they say ‘this is that, and that,’ they seal finally every object and every event with a sound, and thereby at the same time take possession of it.

Herbert Spencer, who places the concept ‘good’ as essentially similar to the concept ‘useful,’ ‘purposive,’

schlecht’ itself: this word is identical with ‘schlicht’ – (compare ‘schlechtweg’ and ‘schlechterdings’) – which, originally and as yet without any sinister innuendo, simply denoted the plebeian man in contrast to the aristocratic man

δειλός (the plebeian in contrast to the ἀγαθός)