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Steve Krug

Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 300,000 copies in print.Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.The books were based on the 20+ years he’s spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA.Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

Quotes

soundoffairieshas quoted2 years ago
User Experience Design (UXD or just UX), an umbrella term for any activity or profession that contributes to a better experience for the user.
soundoffairieshas quoted2 years ago
usability is about people and how they understand and use things, not about technology. And while technology often changes quickly, people change very slowly.
soundoffairieshas quoted2 years ago
choose the first reasonable option, a strategy known as satisficing.1

Impressions

Вадим Мазурshared an impression2 years ago
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