The Second Edition of The Future of Food Business: The Facts, The Impacts and The Acts is an updated collection of thoughtful articles previously published in leading newspapers around the world based on the author's practical life as international project leader, consultant, businessman, academic professor and world traveller.

These articles focus on global food and agribusiness environment, food production trends, the structure of food chains as well as new concepts and ideas on how to increase competitiveness of food companies to create, capture and share value within the global food and agricultural sectors.

This book also includes practical methods and smart tools that can be used by companies to facilitate their strategic planning and thinking processes, demand-driven orientation, supply chain organization, marketing channels re-structure and mostly, how to create, capture and share value in innovative market strategies.

It is designed to be an easy-to-read business book with short chapters, discussion questions and group exercises. Receiving more than 20 positive endorsements from CEOs, the book is a must-read for entrepreneurs, researchers, executives and students who are active in the world's food business.

Contents:The Food Production Chains Environment:Environmental Changes Affecting Food and Agribusiness: What are the Trends?Let Us Ensure the Seven Billionth Inhabitant is Well FedDry Spell Necessitates Plan for a CrisisEffects of Exchange Rates in Food TradeFrom Farms to … EverythingNavigating the Global Food SystemThe Roots of Food and Agribusiness ThinkingUnderstanding the Global Food ConsumerThe World of Retaliers BrandsRetailers: The Giants of ChainsThe Evolving Role of Trading Companies in Food ChainsThe New World of FarmersThe World of “Seed, Weed and Bug” Companies within Food ChainsGlobal Risks, Financial Crisis, BRIC and Food CompaniesThe Food Crisis Will be BackStrategies for Solving the Food Inflation ProblemBridging the Food Dilemma: The Case of China and BrazilInteresting Differences of Developed and Emerging EconomiesHow Can Chinese Companies Feed the World?Structural Challenges in Chinese Food and Meat ChainsAn Incredible Journey through IndiaWhat to Expect from Africa?There are Alternative Solutions for the Food CrisisFood Chains and Networks Development: A 14-Point ListScenario Planning for Food ChainsHow to Build a Strategic Plan for a Food Chain: The ChainPlan MethodThe Four P's of Sustainability PlanningProducing More Food with Less ResourcesSustainable Supply Chain InitiativesMore about Sustainable Supply ChainsStrategic Planning and Management for Food Comapanies:The Consumer's KingdomDeveloping Offers in Tune with Consumer MovementsDemand-Driven OrganizationsQuestions Toward a Demand-Driven OrientationStrategic Planning SatelliteThe Company is an Integrated Network in the New EraFood Companies' Strategies in the Network EraPlanning Strategies for 2025Questions to Think “Out of the Box”Strategic Planning of ClustersHow to Organize the Supply Chain of a Company?The Macro-Environment and Risk AnalysisHow to Create, Capture and Share Value?:Innovation in Integrated Food ChainsInnovation Agenda for Food Industry and RetailersMarketing and Distribution Channels Analysis and TrendsImproving Food Marketing Channel's PerformanceWhat are Advantages and Risks of Building Joint Ventures in Food Business?What are Advantages and Disadvantages of Building Franchisees in Food Business?Developing Own Stores: What are Advantages and Disadvantages?Creating Differentiation and Positioning for Food Business“Go to Market” Strategies in Emerging CountriesCreative Food Pricing StrategiesValue Creation, Capture and Sharing Trilogy: The CostsValue Creation, Capture and Sharing Trilogy: DifferentiationValue Creation, Capture and Sharing Trilogy: Collective ActionsCreating a Winning Food ConceptThe Consumer's Risk AnalysisBuilding Inter-Organizational Relationships and ContractsThe Connectivity Era: Receiving InformationGap Analysis Tool (GAT) for Improving PerformanceInternational Investment & Role of Governments:Building a Strategy for International Investments in Food and AgribusinessHow to Promote and Regulate International Investments in Food and Agribusiness?How to Evaluate International Investments' Capacity to Promote Economic Development?Land for Free … Is This Possible for Food Companies? The CODEVASF CaseThe Benefits and Risks of Governments Supporting Local Companies to InternationalizeColombia: An Example of the Role of GovernmentsIncorporating Small Holders into Modern Food ChainsSocial Inclusion in Modern Food ChainsReadership: Students and researchers of agribusiness and marketing courses; business professionals; environmentalists; and general public interested in food chain.

Marcos Fava Neves

Books