Jay Baer is a tequila-loving social media strategist and speaker, and President of social consultancy Convince & Convert. Founder of five companies, he's worked with over 700 brands since 1994, including 25 of the Fortune 1000. His Convince & Convert blog is ranked among the world's top marketing resources, and he's the co-author of the much ballyhooed, forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. Before becoming involved with digital marketing, he was a political consultant; a marketing director for an environmental services company (he knows more about landfills than you); and a spokesman for a state government agency (he knows more about juvenile prisons than you)! He's on Twitter as @jaybaer and for the record his favorite tequilas are: Tres Amigos Blanco, Corzo Reposado, Milagro Single Barrel Anejo, and Del Maguey Chicicapa Mezcal.He lives in beautiful Bloomington, Indiana with his wife, two children, and assorted mammals and reptiles."