Jim Fannin

Jim Fannin is an author, consultant, and mental coach for the world's top athletes and corporate executives. He is the founder and creator of the S.C.O.R.E. Performance System, the leading peak performance program. Drawing from his thirty years of experience in sports, education, and business, Jim helps people from all walks of life become more successful by showing them how to attract the Zone mind-set. Fannin was born and raised in the Appalachian town of Ashland, Kentucky, where his father was a government worker and his mother a nurse. His love for tennis led him to a full scholarship at East Tennessee State University, where he became the Ohio Valley Conference champion. After he earned a degree in marketing and psychology he played on the men's pro tennis tour in Europe. Upon leaving the tour, Jim coached seven players in the world's top 10. Client Adriano Panatta told him about his French Open victory, "It was amazing . . . I was so locked in and so in the moment . . . I had a feeling nothing could go wrong. The ball was as big as a grapefruit. I wish I could bottle it." At that moment, Jim knew his purpose in life was to find a way to bottle this Zone phenomenon and share it with others. In 1977, Jim founded S.C.O.R.E. Performance Systems, Inc. Since then, he has studied and perfected the System into the leading formula to help people live, work, and play in the champion's mind-set called the Zone.