Sara Wachter-Boettcher

  • Вадим Мазурhas quoted2 years ago
    Be conservative in what you do, be liberal in what you accept from others.
  • Вадим Мазурhas quoted2 years ago
    Write for the urgent case.
  • Вадим Мазурhas quoted2 years ago
    They remind us that no one is using our services in a truly ideal state: distraction-free, on the latest equipment, while emotionally content, and with as much time as it takes.
  • Вадим Мазурhas quoted2 years ago
    We’ll never gather every single perspective; we can’t interview the universe every time we build a website. But even with a handful of diverse people, we can learn a tremendous amount about where our product might break, and how we can avoid that
  • Вадим Мазурhas quoted2 years ago
    When you’re designing a form, try reading every question out loud to an imagined stranger, listening to how it sounds and imagining the questions they might have in response.
  • Вадим Мазурhas quoted2 years ago
    As you read aloud, pretend you're talking to a real person and ask yourself "Would I say this to someone in real life?"
  • Вадим Мазурhas quoted2 years ago
    When we build content and designs that stand up against stress, we stop filling our pages with clever-but-meaningless fluff; we stop foisting features on users who haven’t asked for them; we stop attempting to tell users how they ought to feel.
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