en

Richard Thaler

  • Davidhas quoted10 months ago
    people are most likely to need nudges when decisions require scarce attention, when decisions are difficult, when people do not get prompt feedback, and when they have trouble translating aspects of the situation into terms that they can easily understand.
  • Davidhas quoted10 months ago
    Design is not just what it looks like and feels like. Design is how it works.
    —Steve Jobs
  • Davidhas quoted10 months ago
    many people will take whatever option requires the least effort, or the path of least resistance
  • Davidhas quoted10 months ago
    Choice architects (such as Carolyn the cafeteria director) have many opportunities to choose defaults
fb2epub
Drag & drop your files (not more than 5 at once)