Pauline Brown

  • Вадим Мазурhas quoted2 years ago
    When it comes to aesthetics, editorial command is all-important; as Coco Chanel said, “Elegance is refusal.”
  • Вадим Мазурhas quoted2 years ago
    Aesthetic businesses tend to draw on all five senses and provide products or services that are a pleasure to buy and consume.
  • Вадим Мазурhas quoted2 years ago
    Aesthetic propositions shift consumers’ motivations from functional and transactional to experiential, aspirational, and memorable.
  • Вадим Мазурhas quoted2 years ago
    Computers can and will solve more and more functional problems; they cannot and will not be able to deliver new and meaningful ways to reconnect us with our humanity.
  • Вадим Мазурhas quoted2 years ago
    Studies show that feelings, not analytic thinking, drive an estimated 85 percent of buying decisions.
  • Вадим Мазурhas quoted2 years ago
    These companies have products similar to their competitors’: Apple’s smartphones have comparable computing power to Samsung’s; Airbnb, Marriott, and Craigslist offer competing accommodation services to travelers. Aesthetics is the differential
  • Вадим Мазурhas quoted2 years ago
    Learn to recognize and use this ability to distinguish between what makes an object or experience pleasurable or not in other areas.
  • Вадим Мазурhas quoted2 years ago
    Though fast-fashion brands may churn out patterns, styles, and silhouettes similar to those of coveted high-end designer wares, the value of those replicas diminishes with each wear. Just as with a brand-new car, there is little resale value in a knock-off. On the other hand, Hermès Birkin bags often sell at auction for far more than their original retail price.4
  • Вадим Мазурhas quoted2 years ago
    What the company needed most was not more in-depth financial models but the insights of a person who genuinely enjoyed buying and applying beauty products.
  • Вадим Мазурhas quoted2 years ago
    Each of us is a product of where we’ve been and what we’ve done
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