Brown, it should be said, was being at least a tad disingenuous in suggesting that keeping Murdoch sweet had been a uniquely Tory preoccupation. In the same week he delivered this speech, David Cameron was reported to have met with Murdoch executives on 26 separate occasions during his first 15 months in office, but Brown, and his predecessor Blair, had hardly kept their distance. Lance Price, who worked as adviser to Tony Blair between 1997 and 2001, has written that Murdoch ‘seemed like the 24th member’ of the cabinet, adding ‘His presence was always felt.’ And when the Sun told Brown that they knew his son Fraser had cystic fibrosis, he worked with the newspaper to ensure sensitive coverage. Nor did he mention in his speech reports that his wife, Sarah, had hosted a ‘slumber party’ at Chequers for Rebekah Brooks, Rupert Murdoch’s wife Wendi and his daughter Elizabeth. But it is clear that seeking support from Murdoch’s titles, or at least seeking to avoid attack, is different from actively promoting his commercial aims, especially with regard to the BBC, Ofcom and the proliferation of pay-per-view sporting events.