Seth Godin

I define sheepwalking as the outcome of hiring people who have been raised to be obedient and giving them brain-dead jobs and enough fear to keep them in line.

s it less efficient to pursue the alternative? What happens when you build an organization that’s flat and open and treats employees with respect? What happens when you expect a lot and trust the people you work with? At first, it seems crazy. There’s too much overhead, too little predictability, and way too much noise. This isn’t the top-down model of the factory, or the king and his court. It’s chaos. It’s easy to reject out of hand.
Then, over and over, we see something happen. When you hire amazing people and give them freedom, they do amazing stuff. And the sheepwalkers and their bosses watch and shake their heads, certain that this is an exception and that it is way too risky for their industry or their customer base.

The organizations that need innovation the most are the ones that do the most to stop it from happening. It’s a bit of a paradox, but once you see it, it’s a tremendous opportunity.