Michael Forge was born in Detroit, Michigan in 1966. Over the last 20 years, he has worked as an award-winning copywriter for The Washington Post and video game maker Epic Games, and, most recently, as an advertising agency Creative Director. Studying how people think, or fail to think, in the world of advertising, led him to write the provocative, assumption-challenging book, HypoEthicals™. A board game based on the book is currently in development.
