BJ Fogg

Context Prompts will be less and less effective over time

I call these habits Pearl Habits because they use prompts that start out as irritants then turn into something beautiful

This waiting period creates an opportunity: After I turn on the shower (and while I wait), I will . .

Instead of starting with a habit you want to create and finding a place for it, you begin with the routines you already have and find new habits to plug in

We rarely recognize our successes and feel good about what we’ve done

In the days that followed, many of which were still difficult, I continued to floss and proclaim victory

After you do your new habit, celebrate

reward prediction error

When it comes to behavior, decision and habit are opposites. Decisions require deliberation, habits do not

celebration teaches us how to be nice to ourselves