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Jack Trout
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Jack Trout

Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory and also marketing warfare theory.
years of life: 1935 – present
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Muchomachohas quoted2 years ago
be strong somewhere,” said one manager, “than weak everywhere.”
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    Muchomachohas quoted2 years ago
    line extensions almost never work
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      Muchomachohas quoted2 years ago
      More flavors, more share. Sounds right, but it doesn’t work
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        Impressions

        Yonkani Vegashared an impression2 years ago
        💡Learnt A Lot
        🎯Worthwhile
        👍Worth reading

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        Al Ries,Jack Trout
        The 22 Immutable Laws of Marketing
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