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Jack Trout
pt
3
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Jack Trout
Jack Trout
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Overview
Books
Audiobooks
Quotes
Impressions
Muchomacho
has quoted
2 years ago
Marketing is a battle of perceptions, not products
Muchomacho
has quoted
2 years ago
Find a new category you can be first in
Muchomacho
has quoted
2 years ago
what category is this new product first in
Muchomacho
has quoted
2 years ago
Forget the brand. Think categories
Muchomacho
has quoted
2 years ago
Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better
Muchomacho
has quoted
2 years ago
The conventional solution to the problem is money
Muchomacho
has quoted
2 years ago
More money is wasted in marketing than in any other human activity
Muchomacho
has quoted
2 years ago
You can’t change a mind once a mind is made up
Muchomacho
has quoted
2 years ago
Once a mind is made up, it rarely, if ever, changes
Muchomacho
has quoted
2 years ago
Marketing is not a battle of products, it’s a battle of perception
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