What works in marketing is the same as what works in the military: the unexpected
Muchomachohas quoted2 years ago
History teaches that the only thing that works in marketing is the single, bold stroke
Muchomachohas quoted2 years ago
Failure to forecast competitive reaction is a major reason for marketing failures
Muchomachohas quoted2 years ago
But woe to the person who makes the same mistake twice
Muchomachohas quoted2 years ago
Successful programs are not built on fads, they’re built on trends
Muchomachohas quoted2 years ago
There’s a difference between “predicting” the future and “taking a chance” on the future
Muchomachohas quoted2 years ago
The most successful entertainers are the ones who control their appearances. They don’t overextend themselves. They’re not all over the place. They don’t wear out their welcome
Muchomachohas quoted2 years ago
It’s not a long-term plan, it’s a long-term direction