Paul Cobban

that the answer matters more than the question

In 1993, a local franchise owner in Melbourne developed a concept called McCafé, which offered high-quality espresso-based beverages, fruit shakes, and bakery items at prices sharply lower than coffee chains like Starbucks or Costa Coffee (which was acquired by The Coca-Cola Company in 2018). The concept spread throughout Australia and now is embedded within McDonald’s stores globally

Successful organizations become successful by repeatedly solving a problem

every system is perfectly designed to get the results it gets