Nick Westergaard is chief brand strategist at Brand Driven Digital, where he helps build better brands at organizations of all sizes—from small businesses to Fortune 500 companies to the President’s Jobs Council. An in-demand speaker at conferences throughout the world, he also teaches branding and marketing at the University of Iowa and hosts the popular On Brand podcast. Nick lives with his family in Coralville, Iowa. Connect with him online at NickWestergaard.com and on Twitter @NickWestergaard.